Stockholm, Sweden

Freelance Graphic Designer

BFA in Visual Communication

Beckmans College of Design

+46 708 13 08 44
me@ivangedin.com






Stages Lookbook & Fashion Show


Lookbook and fashion show concept for Beckmans Fashion Design class of ‘21.

Me and my concept group worked with the overall display and visual identiy for the show. This included art direction for the photoshoot, production of the lookbook, show graphics and overall appearence and social media marketing.

My role was mainly focused on the teaser trailers displayed above.


Concept & Art Direction:
Astrid Askert
Erik Karlsson Malinen
Ivan Gedin (me)
Lova Nyblom

Lookbook 
Photography: Matilda Engström
Hair & Makeup: Ina Palm

Student collections displayed:
Yanis Dorey
Britta Åsåker
Mathilda Guve
Niklas Gustavsson
Ronja Berg



Lookbook imagery